How to Determine if Your Copywriter is Worth Top-Dollar
If you want to use the internet to generate an income, you'll need a website. That site has to be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's best to engage the services of someone who is qualified to create the text for your site. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are extremely talented. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is simple. Here is how you can know the difference.
Does the copywriter have a website of his or her own? Any copywriter that wants to write web copy must have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with your site? Look closely at the copy used on this site too. If there are a number of grammar errors and typos, this is a bad sign.
How favorably do you respond as you are going over the copywriter's own text? This goes beyond the simple noticing of grammar and spelling mistakes. Do you have any sort of emotional response to the text on the site? Are you feeling warmly toward the writer? Does it make you want to keep reading and discover more about the copywriter? Does the copy make you raring to employ them as soon as possible? Does the copy make you feel like you must get out of there? Does the website copy push you to be angry? These are all crucial reactions and you must listen to them.
Carry out a little more inquiry on the writer. Search for reviews for the writer on independent web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You need to also ask the writer to give you a couple of references. Be sure that you follow up and really get ahold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing reads like a revamped Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worth hiring. You should do some homework and find out more about the writer in terms of his or her integrity, reputation and click for more personal character.